Video testimonials are authentic and trustworthy because your happiest customers become the advocates of your brand. They are “real people” who have had a great experience with your company, not people who might have a biased point of view.

It’s been discovered that 80% of people prefer video testimonials to written ones, this is because they are more relatable and trustworthy.

It's also very easy to hide behind text, especially if you don't want to tell the truth. This is why video testimonials are so trustworthy because if a customer is willing to put their face on camera and review your business, you must have done something right.

And your customers will recognize that :)
​

StoryPrompt allows you to create your own Wall of Love, essentially a bragging wall where you can showcase the reviews of your happiest customers. See this link for more information about how you can easily set up your own Wall of Love.