B-roll allows you to select images or videos that you'd like to be inserted when certain keywords or phrases are mentioned.
To add branding onto your StoryPrompt, you need to create a StoryPrompt. Please see this article on how to collect your first testimonial.
Once your StoryPrompt has been created, select Customize and go to Configure your StoryPrompt. You will find Video Settings.
You will see a tab that says B-roll. Here you will be able to add phrases that you'd like to be matched with b-roll. You can either search Unsplash for stock images or upload your own content to be used.
You will be able to edit these once the video is produced and the transcription is available.